Heating systems manufacturer Viessmann is entering a new era. Climate change, the energy revolution and digitalisation are presenting the industry with new challenges. At ISH 2019, the family-run company wanted to present its latest product innovations to an expert audience. However, many of the innovative features are digital and therefore difficult to visualise. Viessmann were looking for an exciting stage show to demonstrate these new features in a new unique way. They also wanted to emphasise their strong ties to heating contractors in the field.

To present the changes in the industry and the company's solutions in an understandable and entertaining way, we developed a captivating AR show for the audience at ISH 2019, where viewers joined virtual protagonist Klaus on his trip through the neighbourhood revealing Viessmann's latest product innovations and digital solutions. On this journey, complex topics were visualised in an entertaining and accessible way, while Viessmann impressively demonstrated both its innovative strength and the values of the family business.

As a backdrop for Klaus' story, we built a physical model of a village on a scale of 1:100. Within this model, we digitally brought Klaus and his clients to life in AR. Seamless transitions from AR to fully virtual scenes allowed us to delve into technical details and explain Viessmann's innovations in an entertaining way.