In 2015, the United Nations agreed on 17 goals to combat poverty, hunger and climate change. Our client, chemical manufacturer Covestro, also committed themselves to these UN Sustainable Development Goals (SDG). For the appearance at K 2019, Covestro dedicated their stage space to showcase the company’s approach to achieve these goals responsibly.

Chemical and technical processes are usually difficult to visualise, therefore it made sense to design an augmented reality application. This format makes it easier to grasp complex concepts at one glance. However, AR applications also are often designed for individual users which meant that we had to build the collaborative experience we had in mind ourselves. In the end, we created a set-up that you would otherwise only find in large-scale broadcasting studios. Simply by using an iPad as a camera and a large screen.

For the implementation, we selected three Covestro projects and translated them into easy-to-understand, entertaining 3D animations. These animations were in turn incorporated into a live on-stage theatrical experience with AR. The result was a dynamic live show thriving on the interaction of presenter, audience and animated narrative.