The age of
content creation
Empowering global storytellers with an
AR app that turns the Porsche Taycan into
a mobile content creation studio.
Client
Dr. Ing. h.c. F. Porsche AG Communications, Sustainibilty and Politics
Services
Concept
Design
Development
Tags
Mobile
Challenge
In the past, we used AR at trade fairs and events to bring to life the digital features and hidden benefits of Porsche’s automobiles. Today, however, it is journalists and influencers who are making innovations visible to an even larger audience. These content creators need new tools to quickly and easily deliver their messages to their platforms.
Awards
- ADC Silver Award in Event > Event Craft > Media usage
- ADC Bronze Award in Digital Product/Service > Augmented Reality > AR Experience
Idea
How about taking all the advantages of broadcast AR and putting them on a smartphone in order to level up storytelling? The Porsche Taycan Event AR app enables journalists and content creators to record high-quality AR and easily integrate that into the framework of other content - with a precision that is otherwise only known from TV productions. All they need is a current iPhone 12 and a Taycan.
Solution
The technical innovation lies in our specially developed tracking solution, which seamlessly connects the industrial AR library VisionLib with Apple's ARKit. This allows the vehicle to be used as a marker while also providing high performance and complete spatial orientation; a truly bar-raising achievement we are particularly proud of.
All of the car's tech features can be displayed directly on and inside a virtual vehicle. Even the all-electric charging infrastructure is part of the real-life visualisation package that can be triggered anywhere in the world. This means there is no need to build elaborate and expensive exhibits to communicate the often complex topics.
True to our motto "communicate more and build less!" Porsche can use this augmented press kit to make event and product communication more sustainable overall, as it contributes to reducing costs for production, logistics and maintenance. At the same time, journalists are able to enhance their reporting with a professional, digital toolbox that delivers high-quality, brand-relevant images. Journalist Kits together with the app are currently being used across the globe - China, USA, France, Italy, UK and more regions to come.
NSYNK Gesellschaft für Kunst und Technik mbH
