Time to
transform
We built a mixed-reality playground for VW CARIAD’s
conference to present the new brand design.
Client
Volkswagen CARIAD Conference
Services
Mixed Reality
Production
Development
Tags
Exhibtions
Virtual Production
Immersive
Making room for something new
Shot and produced at our Hyperbowl Studio in Munich, we created a mixed reality infinity space featuring the look and feel of the new brand design. This provided a fascinating playing field for the brand representatives to lead through the digital conference.
Immersive and engaging
Augmented reality elements and real-time interaction made the event a tangible experience for the audience joining from their screens at home.
One particular highlight moment was when the viewers became part of the show by entering their names on their mobile devices.
In real-time the names then filled the presentation space as AR letters – a strong visual to represent the community spirit of CARIAD.
Behind the Scenes
NSYNK Gesellschaft für Kunst und Technik mbH
Mutabor Brandspaces GmbH
Interbrand (Köln)
Yukiko (Berlin)
FAKTOR 3 AG (Hamburg)
Mediapicture GmbH (Düsseldorf)
