Daimler Truck Digital Press Conference

Daimler NFZ

For the digital press conference of Daimler Truck AG, we created a virtual production that allowed the speakers to present the new strategy in an immersive environment. The event was streamed live from a green screen studio, where we composited the virtual background in real-time.

Virtual Production

We designed a virtual studio that could be adapted to different presentation topics. The environment was built in Unreal Engine and optimized for real-time rendering.

Augmented Reality

In addition to the virtual background, we used augmented reality to display data and graphics in the 3D space. This allowed the speakers to interact with the content and explain complex topics in a visual way.