Augmented Reality Experience

AT THE IAA 2017, MERCEDES-BENZ PRESENTED A NEW WAY TO EXPERIENCE THE BRAND'S TECHNOLOGICAL HIGHLIGHTS.

The app used augmented reality to overlay digital content onto the physical cars, explaining complex technical features in an intuitive and engaging way.

By letting them control the speed of the narrative, understanding and engagement were increased in comparison to a regular video narrative. The spectator could stop at any point in the story, think about what was explained and view the story again from a different perspective.