Porsche Taycan Cross Turismo World Premiere

For the world premiere of the Porsche Taycan Cross Turismo, we created a virtual production that took the audience on a journey through different landscapes. The event was streamed live from the Hyperbowl in Munich, where we used LED walls to create immersive environments.

We designed four distinct environments: a forest, a desert, a snowy mountain, and a futuristic city. Each environment was created in Unreal Engine and optimized for real-time playback. The transitions between the environments were seamless, creating a continuous journey for the viewer.

Using a custom-built control system, we were able to trigger events and change the lighting in the virtual environments in real-time. This allowed us to synchronize the visuals with the presentation and the music.

The production required close collaboration between the creative team, the technical team, and the client. We worked together to ensure that the virtual environments met the high standards of the Porsche brand.