Volkswagen I.D. Vizzion

Volkswagen AG


Client

Volkswagen AG

Services

AR

Virtual Production

Tags

Augmented Reality

Real-Time

Virtual Production

Broadcast

Launch Event

Live Show

Automotive

Volkswagen I.D. Vizzion — Volkswagen AG

Volkswagen I.D. Vizzion

WORLD PREMIERE GENEVA 2018

FOR THE WORLD PREMIERE OF THE VOLKSWAGEN I.D. VIZZION WE CREATED AN AUGMENTED REALITY SHOW THAT VISUALIZED THE CAR'S AUTONOMOUS DRIVING CAPABILITIES.

The show was broadcast live to millions of viewers worldwide. We used a combination of camera tracking, real-time rendering and augmented reality to create a seamless experience that blended the real car with virtual elements.

Pedestrian Detection

One of the key features of the I.D. Vizzion is its ability to detect pedestrians and other obstacles. We visualized this feature by creating a virtual pedestrian that walked across the stage and was detected by the car's sensors.

Tracking

To ensure a perfect alignment between the real and virtual worlds, we used a sophisticated tracking system that tracked the position and orientation of the camera and the car in real-time.

Volkswagen AG

Acht Frankfurt GmbH

NSYNK Gesellschaft für Kunst und Technik mbH

Egripment GmbH

TrackMen Ltd