VW ID.4

For the launch of the new fully electric VW ID.4, we supported the production of the TV commercial with our virtual production expertise. The spot was shot in the Hyperbowl, a virtual production studio in Munich, where we created the digital environments and controlled them in real-time during the shoot.

We created several virtual environments for the spot, ranging from a futuristic tunnel to a natural landscape. The environments were built in Unreal Engine and optimized for real-time rendering on the LED walls of the Hyperbowl.