"Aesthetics S" is an augmented sculpture about the creation and heritage of the new Mercedes-Benz S-Class design.
A slab of concrete exposes the silhouette of the new car.
Projected onto it we see how a new hero is born and shaped through the forces of the elements, carrying the brand into the future.
Lead Agency: Atelier Markgraph GmbH
Creative Director: Eno Henze
Visual Director: Rüdiger Chmielus
Video Production: Barbecue GmbH
Music: Marco Lehmann
Projection Mapping: NSYNK Gesellschaft für Kunst und Technik mbH