Joining forces to make Germany's energy future proof
Together with Tamschick Media+Space we designed the heart of germany's pavilion at the Expo 2017 in Astana, Kazakhstan.
The theme of the 2017 World Exhibition was 'Future Energy'. For the grand finale of the German pavilion, we designed and produced a memorable interactive experience for the visitor, that illustrated the importance of group effort on the way to better energy. The 'energy show' and the german pavilion earned multiple awards like Gold for Best Activity Interactive by the american EXHIBITOR Magazine.
On their way through the pavilion, visitors were encouraged to collect 'Energy Smart Points' on their 'smart sticks' - an RFID device that collected data from each exhibit the visitor interacted with. Each exhibit preserved information that the visitor could metaphorically gather in this manner.
At the end of the tour visitors came together around a spherical table where they could place their smart sticks and thus bring their gained knowledge into effect. The collected points were gathered and triggered an animation of energy, collectively created by all participants and their smart sticks.
The energy flow cumulated in the center of the table where it continued as laser beams that then resulted in hopeful images of a possible future.
was the design and programming of the user interaction and real-time graphics, controlling the lasers and mapping the projection.
Watch Tamschick's documentation:
Client: Bundesministeriums für Wirtschaft und Energie (BMWi)
Lead agency: Ins Glück Gesellschaft für Markeninszenierung mbH
Creative direction: Tamschick Media+Space GmbH
Interaction / real-time graphics: NSYNK Gesellschaft für Kunst und Technik mbH (David Brüll, Ingolf Heinsch, Daniel Huber, Clemens Gürtler)
Music: not a machine
© NSYNK Gesellschaft für Kunst und Technik mbH 2018
FAMAB Award 2017, Silver
Cross/ Best Interactive Installation
EXHIBITOR Magazine's Expo Award, Gold
Best Interpretation of Theme
Best Activity Interactive
BIE Award (Bureau Internationale des Expositions), Gold
Theme development (over 700 sqm)