INFORMATION HAS TO BE CORRECT! AND EMOTIONAL, OF COURSE!
For the Viessmann booth at the ISH in Frankfurt we produced clean and bold, animated charts conveying the core idea for the topics HYBRID, POWER, CONNECT.
This very factual setting was broken up by a film spanning all three of the landmark towers, adding a grand atmosphere and emotional dimension to it.
For the interior of the towers NSYNK realized interactive exhibits, serving as focus tools for presenters enlarging upon the topics.
The technical nature of the topics focussing on things like energy flows, heat, power grids, fuel cells and the like allowed to develop a procedural design language – adding a contemporary edge to the traditional heating and plumbing business.
Client: Viessmann GmbH & Co KG
Lead Agency, Creative Direction: Atelier Markgraph
Media Design and Production, Programming of Interactive Exhibits and Presenter Tools, Generative Design:
NSYNK Gesellschaft für Kunst und Technik
Exhibition Construction: mac messe-und ausstellungscenter Service GmbH
Music: kling klang klong
Technical provision : Neumann&Müller Veranstaltungstechnik
Grafikproduktion: Leko Kommunikation im Raum