Ramp it up!
ID.4 GTX world premiere
Berlin Tempelhof meets the fully electric VW ID.4 GTX: A Hybrid, real-time world premiere staged in XR.
We combined techniques from virtual production and projection mapping into a new medium for live XR storytelling and staging.
The centerpiece of the scene was a 20m x 25m ramp with a steep gradient of 37.5%. This purpose-built stage showcases the extraordinary driving capabilities of the Volkswagen ID.4 GTX and serves as a mixed-reality canvas. Viewed from the camera’s perspective, the ramp becomes a window in to an infinite space blurring the line between physical and virtual space.
Tradition and technology unite to celebrate the traction and dynamics of a new vehicle.
Urban scenes, sheer drops and spectacular landscapes open up to the audience through the eyes of the camera.
Mocap for Cars, live on stage
Camera and car had to be tracked with highest precision, as the ID.4 GTX climbed the stage.
Expanding the possibilities of XR, safe and secure
NSYNK designed the virtual environments for the show and guaranteed the technical realization of the XR show.
With Jangled Nerves as leading agency and in collaboration with Acht Frankfurt, we have achieved this spectacular visual experience for the Volkswagen GTX ID4 World Premier show.