NEW FORM OF NARRATION ON STAGE
Based on the long and trustful relationship with Atelier Markgraph, we have been designing and producing the very first augmented reality live show for the Mercedes Benz presentation at the International Automotive Exhibition IAA 2015 in Frankfurt. At this scale, an augmented live show has never been done before. We saw the possibility for a new form of narration on stage, and we made it happen.
How automobiles go online in data space, detect their surroundings and use their sensor fields, adopt their aerodynamics to the airstream and master obstacles in virtual worlds. These were just some of the stories to tell.