Front row seats to connect and communicate


NXP is a leading semi-conductor manufacturer, a global tech company that offers a wide range of solutions for an increasingly digital world.
Like many others, NXP were faced with the challenges of 2020/21 where cancelled events and travel restrictions called for new channels of communication.

In response, we designed two online management keynotes leveraging the power of mixed reality virtual production. Unboxing NXP Live 2021 and NXP Connects were shot and produced at our Hyperbowl studio in Munich. Generating a high degree of visual consistency and recognition value, both events were staged in the same custom-created digital showroom.


Unboxing innovation

This format allowed the company to present the brand's tech innovations to a global audience after the cancellation of CES 2021, the industry-defining trade show.

Set inside the custom-designed NXP digital showroom, CTO Lars Reger gave a 15-minute virtual keynote presentation that replaced a conventional booth tour.

In keeping with the event title "Unboxing", he introduced the main NXP solutions as large-scale, interactive AR cubes that seamlessly integrated 3D demos originally created for web sessions by our partners at Solid Sense.

NXP Connects

Enabling a smarter and safer world

Hosted by CEO Kurt Sieverts and CTO Lars Reger, the 2020 NXP Connects was all about coming together and connecting the company's employees, partners and industry leaders, despite having to cancel the physical event.

The speakers navigated a large-scale digital showroom with changing environments and backdrops we specifically designed for the 40-minute keynote session. In this virtual space, they addressed topics like the NXP's new ultra-wideband capabilities and electrification.

Using high-quality AR assets the presenters were able to illustrate the benefits of their solutions and discuss these in seamlessly integrated video calls.


NXP Semiconductors
NSYNK Gesellschaft für Kunst und Technik mbH