PLCNext Store Release Show

An augmented presentation for a virtual store

What apps on an IPC can do

Phoenix Contact's controller hardware 'PLCnext' now has its own app store. To explain its benefits to a large audience at the SPS 2018, we created an immersive presentation format by combining green screen with Augmented Reality.

Virtual studios take you anywhere

Together with lead agency Atelier Markgraph we transformed the PLCnext Store's highly abstract use cases into real-world scenarios: A production facility, a pumping station and navigating a maritime giant. By adding infographics and explanatory elements to the true-to-life scenes, we gave the audience an exact idea of usage and real-life applications of the PLCnext Store.

Phoenix Contact GmbH und Co. KG
Atelier Markgraph GmbH
NSYNK Gesellschaft für Kunst und Technik mbH & Atelier Markgraph GmbH
NSYNK Gesellschaft für Kunst und Technik mbH