Benchmark production
for a benchmark vehicle

Adventurous character

The Porsche Taycan Cross Turismo is a pretty spectacular vehicle. An all-electric sports car with off-road capabilities and enough storage capacity for even the most adventurous lifestyle.

Together with our colleagues from MINDACT we were given the task of creating a virtual world premiere that does this extraordinary piece of machinery justice.

Natural habitats

The basic idea was to place the Taycan Cross Turismo and the brand speakers the car’s natural habitats; Rough and raw AR-enhanced landscapes reflecting the Taycan’s off-the-beaten-track attitude as well as the indoor home-base “Brand Space”.

Storyline in motion

These backdrops are tied together by a road movie narrative that keeps the storyline in motion. It seamlessly flows through the virtual production content we conceived, designed, staged and directed at our Hyperbowl Studio in Munich while also integrating pre-produced video material and still images.

New benchmark

According to Porsche CEO Oliver Blume, “The Porsche Taycan Cross Turismo sets a new benchmark.” And we feel our virtual production for the all-electric allrounder's world premiere also fits that mould.

Enjoy the full clip at the Porsche Newsroom

Dr. Ing. h.c. F. Porsche AG
Communications, Sustainibilty and Politics
NSYNK Gesellschaft für Kunst und Technik mbH
MINDACT Kommunikations GmbH & Co. KG
Victor Jon Goico