What makes a Porsche?
In the era of electric mobility, Porsche unifies its strong heritage with novel technologies and presents its very first all-electric sports car - the Taycan.
On the inside, the Taycan asserts its superiority through a range of innovative technology and design features. On the outside, Porsche maintains its traditions and qualities the brand is known for - the iconic design and highest-quality driving experience - all while maintaining its suitability for daily use.
The inherent complexity of Porsche’s achievement and attention to detail are exhibited in a seven-minute live presentation. In an AR environment, the Taycan becomes the protagonist of a narrative embracing aerodynamics, power transmission, sportiness and charging.