EXPLAINING DIGITAL TRANSFORMATION
"WE WILL TAKE YOU ON A JOURNEY ON HOW DIGITIZATION MAKES YOUR WORK MORE EFFICIENT, AND THUS OUR JOINT INDUSTRY FUTURE PROOF"
EXPLAINING THE INVISIBLE
Explaining networked components, intelligent home systems, automation and the Internet of Things is not easy, especially in an industry that is traditionally very hardware-oriented.
Viessmann focused not only on how to practically use these things, but much more on how they transform every aspect of the industry. They change how heating systems are designed. They change the way people plan and buy them. And also installation and maintainance are shifting to software-centric tasks, yielding huge gains in efficiency.
AR as presentation tool
We provided the moderators with a new toolset that brought hardware and software onto the same stage for the first time. In Augmented Reality we showed how objects and software inhabit the same space and how new use cases and applications unfold.
Like a puppeteer the presenter staged the use of smart devices on the table in front of him. And in the surrounding space the smart features became visible as AR, letting the audience grasp the power and magnitude of digital transformation.
ADC Art Directors Club: Auszeichnung in der Kategorie 'Kommunikation im Raum Craft'