Virtual Studio Presentations
THREE VIRTUAL WORLDS FOR THREE AUTOMOBILE WORLDS
FOR THE PRESENTATION OF VOLKSWAGEN'S GTI, SUV AND I.D. SERIES, WE CREATED DIGITAL SCENERIES TO ACCOMPANY SPEAKERS AND CARS.
Iconic shapes that conveyed the character of each of the cars were 'hanging' from the ceiling and continued on in the LED screens behind the speakers.
Additionally, each speech included specific features that could only be shown digitally: The workings of a motor, the range of an electric battery or the high quality of a new dashboard's materials.
AR Journey
For Volkswagen's new concept car, the fully electric SUV I.D. Crozz, we further developed an AR journey to explain its various properties.
Electric drive, clean air control and automated driving are not easily explained by speech and still images alone. With augmented reality though, we can explain these features more easily and accurately and thus, give the spectator a better idea of the car of the future.
Virtual Adventures
For a series of AR Shows in Detroit, Guangzhou and Paris we created virtual worlds that put the premiere cars at the center of the action, the audience witnessed the creation of realtime virtual adventures.
