Time to transform

Volkswagen CARIAD Conference

Making room for something new

Shot and produced at our Hyperbowl Studio in Munich, we created a mixed reality infinity space featuring the look and feel of the new brand design. This provided a fascinating playing field for the brand representatives to lead through the digital conference.

Immersive and engaging

Augmented reality elements and real-time interaction made the event a tangible experience for the audience joining from their screens at home. One particular highlight moment was when the viewers became part of the show by entering their names on their mobile devices. In real-time the names then filled the presentation space as AR letters – a strong visual to represent the community spirit of CARIAD.

Behind The Scenes

Mutabor Brandspaces GmbH
NSYNK Gesellschaft für Kunst und Technik mbH (Frankfurt)
Interbrand (Köln)
Yukiko (Berlin)
FAKTOR 3 AG (Hamburg)
Mediapicture GmbH (Düsseldorf)
diconium (Berlin & Stuttgart)