A CINEMATIC EXPERIENCE

WHEN THE CAR BECOMES AN ACTOR, THE SHOW BECOMES AN ADVENTURE

A LIVE PLAY IN A VIRTUAL WORLD

For the release of yet another 'Advanced Mid-size SUV' we created a virtual environment for the car to move around in and tell a story. In contrast to prerendered video playback, when moving through the virtual space in real time, the car takes an active role on the stage. It becomes an hero in its own adventure, merging the two worlds in front of the audience's eyes.

We sent Volkswagen's new model on a journey from snow-covered mountains across steep abysses into a futuristic panorama of a modern chinese city – It's a versatile SUV that's mostly driven in cities, but sells the offroad feeling.

ILLUSTRATING TECHNOLOGICAL FEATURES

The presentation of a new car model often comprises facts and features that are not immediately visible to the audience. With AugmentedReality we can make these hidden features apparent and make power trains, batteries, radar waves apparent and clearly illustrate safety features like night vision and traffic jam assistance systems.

The show becomes and adventure

When the real car on stage gets augmented, it is not necessary to produce and render a full film set to convey the message. Everything happens in the here and now, so only parts that are really relevant to the story need to be rendered. Like in a theater play the spectators see an immediate connection between the real object and its invisible properties.