A LIVE PLAY IN A VIRTUAL WORLD
For the release of yet another 'Advanced Mid-size SUV' we created a virtual environment for the car to move around in and tell a story. In contrast to prerendered video playback, when moving through the virtual space in real time, the car takes an active role on the stage. It becomes an hero in its own adventure, merging the two worlds in front of the audience's eyes.
We sent Volkswagen's new model on a journey from snow-covered mountains across steep abysses into a futuristic panorama of a modern chinese city – It's a versatile SUV that's mostly driven in cities, but sells the offroad feeling.