The Metaverse on Wheels
Connecting Product, Digital Experience, Live Event, Game Design and Film
One set of assets, one narrative – four different formats:
Digital Experience at CES
Live-on-Tape Product Launch
Live Experience at CES Las VEGAS
Produced by Journee, in collaboration with Usaneers and THE GAME.
We turned DEE into a fully functional driving simulator connected to the real vehicle electronics - that could become the emerging point of the different realities around the car. More than 16,000 visitors to the CES, were able to interact with the car and experience the drive. By using the Mixed Reality Slider, they we able to determine whether they want to drive through the real Las Vegas or through an abstract interpretation of the city in the Metaverse .
Produced by Elastique. Shot at HYPERBOWL.
For the future vision presented in this film, we transformed the Las Vegas asset into a captivating nighttime ambiance, infused with our own visual effects.